Value of Strategic Partnership- Avoiding Repeated Swings and Misses

Today there is a large drive to be everything to everyone.  Clients want a strategic partner that can also provide all services they could possibly request and- let’s be honest- those of us in the service sector want to be that partner.  However, by attempting to constantly develop every expertise in-house, companies can migrate so far from their innovative core that they are no longer effective partners and are replaced by the next commodity provider with powerful marketing teams.

When I led specialized scientific teams in the pharmaceutical industry, we were often baffled by this seeming lack of strategy from our external partners.  Now that I have led teams in the service sector, it seems to come down to these key points:

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